Crocs Inc. (CROX) Announced Q4 2025 Earnings on February 2026, Reporting Revenue of $958 Million
Crocs Inc. reported "revenue of $958 million" for the fourth quarter, "surpassing the forecast" of analysts. For the full year 2025, the company delivered "revenue of over $4 billion" and "adjusted diluted earnings per share of $12.51." The company highlighted its strong cash generation, noting "free cash flow of $659 million," which enabled them to "pay down $128 million in debt" and "repurchased 6.5 million shares for $577 million."
Management provided updates on brand performance, stating that "International revenues... grew double digits" and "Direct-to-consumer was over half of our enterprise revenue." However, the "Hey Dude brand" saw revenue "down 14%," and "North America was down 7%." To address this, executives mentioned they "accelerated returns and markdown allowances" and "pulled back on unproductive performance marketing" to clean up the channel.
Looking forward, the company released guidance for 2026, expecting "enterprise revenue growth to be in the range of up slightly to down 1%" and "adjusted diluted earnings per share to be in the range of 12.88−13.35." On the product front, management announced a "multiyear global partnership with LEGO" and highlighted the success of the "launch of Stranger Things" collaboration.