Inside Netflix: Streaming giant expanding via advertising, live events, and Warner Bros. acquisition

Netflix is the world's leading subscription streaming service, monetizing through global memberships and a rapidly scaling advertising business. Leadership is currently focused on integrating the pending Warner Bros. Discovery acquisition to deepen their IP library while simultaneously expanding into live events, video podcasts, and gaming to drive subscriber retention. By leveraging a direct-to-consumer model, they are shifting from a purely on-demand video service to a broader entertainment ecosystem,.

The company’s primary strategic priority is closing the $82.7 billion acquisition of Warner Bros., including HBO and its film studios, to accelerate their content flywheel. Concurrently, executives are executing a "crawl, walk, run" strategy to double advertising revenue by 2026 through their proprietary ad-tech stack. They are also aiming to increase engagement via new formats, such as broadcasting the NFL on Christmas Day and launching cloud-based games playable on TVs,,.

You’ll learn how Co-CEOs Ted Sarandos and Greg Peters plan to navigate regulatory approval for the merger and their strategy to close the ARM gap between ad-supported and standard tiers. Leadership also discusses the challenges of "eventizing" live streaming globally and the untapped potential of local language content like K-Pop Demon Hunters to drive cultural conversation,,.

All sourced directly from Netflix's own leadership at their 2025 earnings calls, strategic conferences, and M&A announcement.