NIKE Tech Radar: Integrating end-to-end operations technology to restore profit margins

Nike is pivoting from a focus on pure digital sales volume toward end-to-end technological integration of operations and supply chain to drive efficiency and recover profitability.

Executives explicitly confirmed a major operational shift by expanding the role of Venkatesh Alagirisamy to Chief Operating Officer to "ensure technology is fully integrated across the company in how we create, plan, make, deliver and sell". The primary business objective for this integration is to get core operations running "more efficiently and more profitably" to clear a path back to double-digit EBIT margins. Additionally, leadership highlighted the deployment of specific R&D technology platforms, including "Nike Mind" and "Aero-FIT," designed to accelerate product innovation and drive revenue growth through performance differentiation.

Nike is undertaking a massive organizational restructure called the "Sport Offense," which aligns teams by sport, brand, and geography rather than just category. This matrixed approach implies a critical need for advanced data analytics and ERP reconfiguration to segment financial and inventory data across these new dimensions. Furthermore, the "reset" required in Greater China’s "digital-first marketplace" likely necessitates investment in localized tech stacks and social commerce integration to better manage inventory and engaging consumers in a unique ecosystem.

All sourced directly from NIKE, Inc.'s Q1 and Q2 2026 earnings calls and 2025 Annual Shareholder Meeting.