Spotlight on Spotify: Building the World’s First "Agentic Media" Platform

Did you know that Spotify engineers are now fixing bugs and shipping code during their morning commute using an internal AI tool called "Honk"? This episode goes beyond the playlists to explore how a Swedish music streamer is evolving into a tech giant that aims to convert 15% of the world's population into subscribers.

We dive into Spotify's "Year of Raising Ambition," analyzing their pivot from a passive listening app to an "agentic" platform you can literally talk to. The discussion covers their unique "ubiquity strategy"—ensuring Spotify works on over 2,000 devices—and how they are using AI not just for recommendations, but to drastically accelerate execution speed and expand into video podcasts and physical books.

You’ll hear insights from Co-CEOs Gustav Söderström and Alex Norström on why "Ads + Subscription" is the winning business model for the AI era, and why Founder Daniel Ek believes their culture of trust allows them to solve problems at the intersection of consumers and creators.

All sourced directly from Spotify's own leadership at their Q3 and Q4 2025 Earnings Calls.